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We believe that a lot of the "hard truths" about Venture Capital are wrong, so we're doing the opposite. 

We do not have ownership targets.

We lead, co-lead or participate in rounds.

We invest in founders with expertise, not pedigree.

We take a balanced approach to align LP and founder interests.

We only invest in companies where we can help drive revenue.

Investment Focus

Our focus is to invest in B2B SaaS and Omni-channel Consumer companies at the Late Seed and Early Series A that have achieved a minimum of $1m in ARR at the time of our investment. We primarily invest in US and Canadian companies. 

We believe in investing in startups that are growing in a sustainable way with a focus on business fundamentals rather than hyper growth. We take a hands on approach and dive in to help our founders.

Areas of focus include: Vertical SaaS, Hospitality Tech (Restaurant Tech, Hotel Tech and Travel Tech), Commerce Enablement, Workflow Augmentation, Enterprise SaaS, SMB SaaS, Fintech, Proptech, Food & Beverage and non-perishable CPG. 

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